Friday, 15 July 2011

Sony Ericsson Luncurkan Xperia PLAY di Indonesia

Sony Ericsson pada hari ini mengumumkan peluncuran Xperia Play, ponsel pintar berplatform Android Gingerbread terbaru dalam rangkaian Xperia. Pada peluncuran ini, Sony Ericsson menggandeng XL sebagai partner operator dan juga Bank Central Asia Tbk.(BCA), Gameloft, serta Qualcomm untuuk memberikan dukungan kepada pengguna ponsel pintar dengan beragam penawaran menarik. Peluncuran Sony Ericsson Xperia PLAY mengambil tempat di En Dining, Senayan City, Jakarta (15/7).
Djunadi Satrio selaku Head of Marketing Sony Ericsson Indonesia membuka acara peluncuran Xperia PLAY dengan menjelaskan beberapa keunggulan yang dimiliki oleh ponsel pintar yang ditujukan kepada gamer. Tiga hal penting yang dipaparkan Djunadi seperti disain ponsel pintar yang unik dan berbeda dari yang lain; Menghadirkan teknologi bravia engine ke dalam Xperia PLAY; serta sudah menggunakan sistem operasi terbaru dari Android.
Djunadi juga menjelaskan bahwa Xperia PLAY hadir dengan dua pilihan warna yaitu hitam dan putih, bahkan dalam paketnya terdapat game yang sudah dapat langsung dimainkan oleh penggunanya. Xperia PLAY di luar negeri telah hadir sejak Maret lalu, dan survey menjelaskan bahwa 75% penggunanya merasa puas, 48% mengatakan melebihi dari harapan yang dibayangkan oleh penggunanya, serta 70% mengatakan akan membeli generasi selanjutnya dari Sony Ericsson Xperia. Djunadi juga menginformasikan bahwa pada sekitar bulan September-Oktober mendatang, akan hadir varian dengan warna orange yang akan semakin memberikan pilihan kepada gamer.

John Stefanac selaku Presiden Qualcomm Incorporated Asia Tenggara & Pasifik hadir pada acara ini, mengungkapkan,"Rangkaian prosesor Snapdragon kami terintegrasi dengan Xperia PLAY untuk mengantarkan performa maksimal." Xperia PLAY menggunakan prosesor Qualcomm MSM 8655 1 GHz Snapdragon yang memiliki memori internal sebesar 400 MB, dan memiliki slot microSD untuk penyimpanan data hingga 32GB. Memory card sebesar 8GB microSD termasuk di dalam paket ini.

Sony Ericsson juga turut mengadakan beragam aktivitas menarik untuk menyambut kehadiran Xperia PLAY yang akan hadir di Indonesia pada 29 Juli mendatang dengan harga menarik. Mobil Sony Ericsson Xperia PLAYBox akan berkeliling di jalan-jalan protokol dan berbagai tempat hangout di Jakarta, dimana Anda dapat mengikuti kontes game Xperia PLAY, kompetisi cosPLAY mingguan, dan juga kuis melalui jejaring sosial Facebook bersama Gameloft dan XL Jagoan Muda di Setiap pemenang dari masing-masing kegiatan akan mendapatkan Xperia PLAY sebagai hadiah utama.

Sony Ericsson Xperia PLAY yang memiliki kamera sebesar 5 megapixel dan layar sentuh 4 inci akan diluncurkan di pasaran dengan harga Rp 3.999.000,-. Untuk pemegang kartu kredit BCA akan mendapatkan potongan khusus sebesar 1 juta rupiah dan memanfaatkan cicilan BCA 0% selama 12 bulan. Khusus pada peluncuran perdananya pada 29 Juli mendatang, Xperia PLAY akan hadir di Sony Ericsson Shop Senayan City dengan harga Rp 2.999.000,- dan mendapatkan bonus Paket Data unlimited selama 1 tahun dari XL, multimedia dock, screen protector, exclusive pouch, 7 game secara cuma-cuma (7 preloaded serta 1 game Gameloft) dan PLAY personal Assistant.


Saturday, 5 July 2008

Technology Development

Technology is a broad concept that deals with a species’ usage and knowledge of tools and crafts, and how it affects a species' ability to control and adapt to its environment. In human society, it is a consequence of sciencs and engineering, although several technological advances predate the two concepts. Technology is a term with origins in the Greek "technologia", "τεχνολογία" — "techne", "τέχνη" ("craft") and "logia", "λογία" ("saying"). However, a strict definition is elusive; "technology" can refer to material objects of use to humanity, such as machine, hardware or utensils, but can also encompass broader themes, including systems, methods of organization, and techniques. The term can either be applied generally or to specific areas: examples include "construction technology", "medical technology", or "stae-of-the-atr technology".

People's use of technology began with the conversion of natural resources into simple tools. The prehistorical discovery of the ability to control fire increased the available sources of food and the invention of the wheel helped humans in travelling in and controlling their environment. Recent technological developments, including the printing press, the telephone, and the Internet, have lessened physical barriers to communication and allowed humans to interact on a global scale. However, not all technology has been used for peaceful purposes; the development of weapons of ever-increasing destructive power has progressed throughout history, from clubs to nuclear weapons.

Technology has affected society and its surroundings in a number of ways. In many societies, technology has helped develop more advanced economies (including today's global economy) and has allowed the rise of a leisure class. Many technological processes produce unwanted by-products, known as pollution, and deplete natural resources, to the detriment of the Earth and its environment. Various implementations of technology influence the values of a society and new technology often raises new ethical questions. Examples include the rise of the notion of efficiency in terms of human productivity, a term originally applied only to machines, and the challenge of traditional norms.

Philosophical debates have arisen over the present and future use of technology in society, with disagreements over whether technology improves the human condition or worsens it. Neo-Luddism, anarcho-primitivism, and similar movements criticise the pervasiveness of technology in the modern world, claiming that it harms the environment and alienates people; proponents of ideologies such as transhumanism and techno-progressivism view continued technological progress as beneficial to society and the human condition. Indeed, until recently, it was believed that the development of technology was restricted only to human beings, but recent scientific studies indicate that other primates and certain dolphin communities have developed simple tools and learned to pass their knowledge to other generations.

Science, engineering and technology

The distinction between science, engineering and technology is not always clear. Science is the reasoned investigation or study of phenomena, aimed at discovering enduring principles among elements of the phenomenal world by employing formal techniques such as the scientific method. Technologies are not usually exclusively products of science, because they have to satisfy requirements such as utility, usability, and safety.

Engineering is the goal-oriented process of designing and making tools and systems to exploit natural phenomena for practical human means, often (but not always) using results and techniques from science. The development of technology may draw upon many fields of knowledge, including scientific, engineering, mathematical, linguistic, and historical knowledge, to achieve some practical result.

Technology is often a consequence of science and engineering — although technology as a human activity precedes the two fields. For example, science might study the flow of electrons in electrical conductors, by using already-existing tools and knowledge. This new-found knowledge may then be used by engineers to create new tools and machines, such as semiconductors, computers, and other forms of advanced technology. In this sense, scientists and engineers may both be considered technologists; the three fields are often considered as one for the purposes of research and reference.

Technology and society

The relationship of technology with society (and/or culture) is generally characterized as synergistic, symbiotic, co-dependent, co-influential, and co-producing, i.e. technology and society depend heavily one upon the other (technology upon culture, and culture upon technology). It is also generally believed that this synergistic relationship first occurred at the dawn of humankind with the invention of simple tools, and continues with modern technologies today. Today and throughout history, technology influences and is influenced by such societal issues/factors as economics, values, ethics, institutions, groups, the environment, government, among others.

The discipline studying the impacts of science, technology, and society and vice versa is called (and can be found at) Science and technology studies